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How SaaS and proprietary platforms are reshaping the media agency model
- How media agencies are building SaaS and proprietary platforms, what it means for advertisers, and the risks and safeguards to evaluate before adopting them.
Omnicom and IPG: Scale, consolidation and the impact on advertisers
- What the Omnicom–IPG merger means for advertisers, from scale and AI capabilities to competition, fees, and transparency.
The Warner Bros. Discovery bidding war reshaping Hollywood - and what it means for advertisers
- Warner Bros. Discovery is in play, with Netflix and Paramount competing to acquire it. What would a deal mean for advertisers?
Global overall media inflation set to fall to lowest level in over a decade
- Global overall media inflation forecast to fall to its lowest level since 2014. ECI's 2026 Media Inflation Report is out now.
The importance of women's groups in the advertising industry
- Women are an increasingly prominent force in the ad industry; the groups they form are leading the advancement of disciplines such as marketing procurement
10 things to know about the US TV landscape in 2025
- Tech is becoming the dominant force in TV - so what do advertisers need to know to navigate the US TV industry in 2025?
The rise of the super-app
- Could super-apps get off the ground in the West? And will Musk be able to establish X as the leader in the field?
Is the search landscape evolving?
- Google has long dominated the search industry, but its grip seems to be loosening.
Elevate your media agency relationship through media auditing
- What you can expect when adding a media auditor to empower your marketing and procurement team
10 most important reasons to renegotiate your agency contract
- Is it time for a renegotiation or a pitch?
The uncertain future of TikTok in the United States
- Is it the end of the road for US TikTok?
The power of reach as a core KPI
- Is reach still the most critical Key Performance Indicator (KPI) for marketing today?
The cookie is finally crumbling
- The death of the cookie has been a long time coming, but it seems that 2024 will be the year Google kills it off. Is the advertising industry ready?
The rise of the ad-dodgers
- By paying for ad-free subscriptions, affluent consumers are turning into ad-dodgers. What can marketers do about it?
Super-premium advertising opportunities: are they worth it?
- Brands shell out millions for Super Bowl spots or Christmas ads, hoping to go viral and capture the zeitgeist. But are these super-expensive ads worth it?
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Netflix gaming: a new frontier for the streaming behemoth
- Netflix's foray into gaming demonstrates its vision to remain a leader in the evolving entertainment landscape. Will it work?
X: Better to save
- Twitter has rebranded to X and new CEO Linda Yaccarino is attempting to woo advertisers back with brand safety initiatives. Is it enough?
The Hollywood strikes: an opportunity for advertisers to experiment
- Four weeks ago, Sag-Aftra commenced industrial action, joining forces with the Writers Guild of America. What does it mean for advertisers?
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