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The future of the client-agency relationship: evolution, not extinction
- How media agencies are evolving through consolidation, AI, proprietary media and in-housing, and what it means for the client-agency relationship
In-housing: The strategic imperative for brands seeking control in a complex landscape
- In-housing is becoming a strategic priority for advertisers. Learn how owning measurement and governance improves control, transparency, and performance.
AI search summaries and the new rules of visibility
- As AI answers replace traditional search results, brands must rethink visibility and influence. Explore the implications for SEO, GEO and media strategy.
The Paramount-Warner Bros. Discovery deal – a big deal for streaming, but what does it mean for advertisers?
- The Paramount–Warner Bros. Discovery deal could reshape streaming. What does it mean for advertisers, CTV fragmentation and the future of premium video inventory?
How SaaS and proprietary platforms are reshaping the media agency model
- How media agencies are building SaaS and proprietary platforms, what it means for advertisers, and the risks and safeguards to evaluate before adopting them.
Omnicom and IPG: Scale, consolidation and the impact on advertisers
- What the Omnicom–IPG merger means for advertisers, from scale and AI capabilities to competition, fees, and transparency.
The Warner Bros. Discovery bidding war reshaping Hollywood - and what it means for advertisers
- Warner Bros. Discovery is in play, with Netflix and Paramount competing to acquire it. What would a deal mean for advertisers?
Global overall media inflation set to fall to lowest level in over a decade
- Global overall media inflation forecast to fall to its lowest level since 2014. ECI's 2026 Media Inflation Report is out now.
The importance of women's groups in the advertising industry
- Women are an increasingly prominent force in the ad industry; the groups they form are leading the advancement of disciplines such as marketing procurement
10 things to know about the US TV landscape in 2025
- Tech is becoming the dominant force in TV - so what do advertisers need to know to navigate the US TV industry in 2025?
The rise of the super-app
- Could super-apps get off the ground in the West? And will Musk be able to establish X as the leader in the field?
Is the search landscape evolving?
- Google has long dominated the search industry, but its grip seems to be loosening.
Elevate your media agency relationship through media auditing
- What you can expect when adding a media auditor to empower your marketing and procurement team
10 most important reasons to renegotiate your agency contract
- Is it time for a renegotiation or a pitch?
The uncertain future of TikTok in the United States
- Is it the end of the road for US TikTok?
The power of reach as a core KPI
- Is reach still the most critical Key Performance Indicator (KPI) for marketing today?
The cookie is finally crumbling
- The death of the cookie has been a long time coming, but it seems that 2024 will be the year Google kills it off. Is the advertising industry ready?
The rise of the ad-dodgers
- By paying for ad-free subscriptions, affluent consumers are turning into ad-dodgers. What can marketers do about it?
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