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The uncertain future of TikTok in the United States
- Is it the end of the road for US TikTok?
The power of reach as a core KPI
- Is reach still the most critical Key Performance Indicator (KPI) for marketing today?
The cookie is finally crumbling
- The death of the cookie has been a long time coming, but it seems that 2024 will be the year Google kills it off. Is the advertising industry ready?
The rise of the ad-dodgers
- By paying for ad-free subscriptions, affluent consumers are turning into ad-dodgers. What can marketers do about it?
Super-premium advertising opportunities: are they worth it?
- Brands shell out millions for Super Bowl spots or Christmas ads, hoping to go viral and capture the zeitgeist. But are these super-expensive ads worth it?
Netflix gaming: a new frontier for the streaming behemoth
- Netflix's foray into gaming demonstrates its vision to remain a leader in the evolving entertainment landscape. Will it work?
X: Better to save
- Twitter has rebranded to X and new CEO Linda Yaccarino is attempting to woo advertisers back with brand safety initiatives. Is it enough?
The Hollywood strikes: an opportunity for advertisers to experiment
- Four weeks ago, Sag-Aftra commenced industrial action, joining forces with the Writers Guild of America. What does it mean for advertisers?
Navigating stormy seas: prioritizing focus and precision
- If the global economy is comparable to stormy waters, marketers are the ship captains guiding their vessels to calmer water. What do they need to do to get there?