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October 29, 2024
10 most important reasons to renegotiate your agency contract 10 most important reasons to renegotiate your agency contract

- Is it time for a renegotiation or a pitch?

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April 25, 2024
The uncertain future of TikTok in the United States The uncertain future of TikTok in the United States

- Is it the end of the road for US TikTok?

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April 15, 2024
The power of reach as a core KPI The power of reach as a core KPI

- Is reach still the most critical Key Performance Indicator (KPI) for marketing today?

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January 22, 2024
The cookie is finally crumbling The cookie is finally crumbling

- The death of the cookie has been a long time coming, but it seems that 2024 will be the year Google kills it off. Is the advertising industry ready?

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December 18, 2023
The rise of the ad-dodgers The rise of the ad-dodgers

- By paying for ad-free subscriptions, affluent consumers are turning into ad-dodgers. What can marketers do about it?

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November 27, 2023
Super-premium advertising opportunities: are they worth it? Super-premium advertising opportunities: are they worth it?

- Brands shell out millions for Super Bowl spots or Christmas ads, hoping to go viral and capture the zeitgeist. But are these super-expensive ads worth it?

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October 2, 2023
Netflix gaming: a new frontier for the streaming behemoth Netflix gaming: a new frontier for the streaming behemoth

- Netflix's foray into gaming demonstrates its vision to remain a leader in the evolving entertainment landscape. Will it work?

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September 1, 2023
X: Better to save X: Better to save

- Twitter has rebranded to X and new CEO Linda Yaccarino is attempting to woo advertisers back with brand safety initiatives. Is it enough?

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August 23, 2023
The Hollywood strikes: an opportunity for advertisers to experiment The Hollywood strikes: an opportunity for advertisers to experiment

- Four weeks ago, Sag-Aftra commenced industrial action, joining forces with the Writers Guild of America. What does it mean for advertisers?

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July 25, 2023
Navigating stormy seas: prioritizing focus and precision Navigating stormy seas: prioritizing focus and precision

- If the global economy is comparable to stormy waters, marketers are the ship captains guiding their vessels to calmer water. What do they need to do to get there?

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