Online media performance audits that uncover waste, fraud, and untapped performance

ECI’s forensic online media audit gives you the truth about your digital spend - from CPMs to placements to viewability.

Book a meeting now

 

 

Spending more on digital media - but unsure of the value?

You’re not alone. Hidden fraud, low-quality placements and agency opacity mean brands often lose 20%–30% of digital spend without realizing.

"Are our digital campaigns really delivering - or just appearing to?"

ECI’s online media audits show you exactly what you’re paying for - and what you’re actually getting.

 

Why ECI’s online media performance audit is different

✅ True independence — no agency affiliations
✅  Covers programmatic, search, social, retail and more
✅   Benchmarking against 95%+ of global online spend
✅ Forensic detection of fraud, poor placements and inefficiencies
✅ Recommendations tailored to your campaigns and partners

“We thought our digital campaigns were efficient - until ECI showed us the missed value. Their audit quickly paid for itself.”
 – Head of Media, Retail Sector

booking1
telenorC
stellantis1
SCJ1
ancestry-project-logo.width-1600
kia-logo-nuevo-blanco-1

Who we are

ECI Media Management is a global, independent media consultancy specializing in forensic media audits across online and offline channels.

Our online media audits benchmark your campaigns against market norms, detect inflated pricing, expose poor-quality traffic and provide clear, actionable recommendations - all 100% vendor-neutral.

We use our proprietary tools like Target Mark® to assess performance, and Target Value© to track ROI vs. promise. With over 25 years of experience and $26.9B $26.9 billion media spend audited annually, we know how to protect your digital investments.

Book a meeting

Our clients

We are proud to work with some of the world’s best-known brands, from a multitude of different industries and geographies and each with their own unique need for the data-driven insights that ECI Media Management delivers. Read about some of the work we have done for them here.

Read case studies

What we include in an online media audit

Channels audited

  • Programmatic display and video
  • Paid social (Meta, LinkedIn, TikTok)
  • Paid search (Google, Bing)
  • YouTube and CTV

Performance deep-dive

  • CPM, CPC, CPA benchmarking
  • Viewability, fraud detection, MFA (Made for Advertising) site exposure
  • Quality score analysis and publisher review

ROI & partner tracking

  • Target Mark® scoring vs. market
  • Target Value© performance vs. agency commitments
  • Recommendations for reallocation or renegotiation

Real-world scenario:
global e-commerce brand

ECI audited an e-commerce brand’s programmatic and paid social spend.

 Result: +19% viewability uplift, 16% reduction in invalid traffic, and 11% cost saving - all reinvested into high-performing publishers.

Who benefits from an online media audit?

  • Brands investing $500K+ on digital media annually
  • CMOs wanting visibility into agency digital media buying
  • Procurement teams seeking value assurance
  • Brands preparing for re-negotiation or pitch
shutterstock_90076819

Frequently asked questions about online media audits

1. What is an online media audit?

It’s an independent analysis of your digital media campaigns to benchmark cost, assess quality and detect inefficiencies or fraud.

2. Which platforms do you cover?

We audit programmatic, paid social (Meta, LinkedIn, etc.), search (Google, Bing), YouTube and more.

3. How do you detect fraud or poor placements?

We use industry tools, proprietary technology and benchmark data to identify bot traffic, MFA sites, low viewability and placement mismatches.

4. Do I need raw data from my agency?

Yes — that ensures transparency and depth. We work with your agency to facilitate access.

5. How long does an audit take?

Typically 4–6 weeks, depending on complexity and data access.

6. What results can we expect?

Most clients uncover 10–25% in efficiency improvements, from savings to quality upgrades.

7. Do you work with agencies or only clients?

We represent the advertiser only — ensuring our audits are fully independent and unbiased.

8. Can you help us act on the audit findings?

Yes — we provide actionable steps and can support negotiations, reallocations or transformation planning.

9. Is this a one-time audit or ongoing support?

Both options are available. Many clients run quarterly or bi-annual online media audits for ongoing accountability.

10. What sets ECI apart from other auditors?

Our combination of global benchmarks, proprietary tools, cutting-edge technology, senior expertise and independence — plus 25+ years of proven results.

Never miss an update
Get all the latest news, blog posts and product updates from ECI Media Managment. Deliver directly to your inbox. We'll rarely send more than once email a month.

icon_linkedin Follow ECI on Linkedin

Newsletter

© Copyright 2025 ECI Media Management AB. All rights reserved.