Agency pitch management that delivers transparency, value and a future-proofed agency relationship

ECI Media Management helps brands run successful media agency reviews - from RFP to final contract - with forensic analysis, global benchmarks and expert guidance.

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Planning a media agency review?

Running a media pitch is high-stakes, time-consuming and politically charged - especially across multiple markets or holding groups.

"Are we choosing the right agency - for the right price and with the right metrics?"

Without independent, expert support, many pitches fall short of delivering lasting media performance improvement.

 

Why trust ECI with your agency pitch?

✅ Fully independent and brand-aligned – no agency bias
✅  25+ years of experience managing global pitches
✅  Proven process and RFP frameworks
✅ Benchmarking tools to assess cost, quality, and value
✅ Support from pre-RFP to post-contract negotiation
✅ Fair treatment of pitching agencies

“ECI’s pitch support gave us the confidence and clarity we needed to select the right partner. The ROI was evident within months.”
 – Global Marketing Director, Automotive

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Who we are

ECI Media Management is a global media consultancy trusted by leading global advertisers to lead and support agency pitch processes that drive long-term value.

With £26.9B media spend audited, clients in 30+ countries, and working relationships with every major holding group, we bring unmatched objectivity, benchmarking data and commercial insight to your agency review.
We’ve supported agency pitches across all media channels - TV, online, programmatic, search, and more - ensuring clients select the partner best aligned with their performance, transparency, and strategic needs.

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Our clients

We are proud to work with some of the world’s best-known brands, from a multitude of different industries and geographies and each with their own unique need for the data-driven insights that ECI Media Management delivers. Read about some of the work we have done for them here.

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Not sure your media investment is working hard enough?

Media inflation, complex agency deals, and digital fragmentation mean one thing: without independent media auditing, most brands are leaving money — and impact — on the table.

"Are we paying too much? Are our media partners really delivering?"

If you don’t know the answers, ECI will help you find them.

What we deliver through agency pitch management

Strategic pitch planning

  • Define objectives and performance criteria
  • Structure multi-market or global RFPs
  • Develop scoring frameworks and stakeholder alignment tools

Benchmarking & financial analysis

  • Compare cost proposals to market rates
  • Validate fee structures, resource levels and KPIs
  • Ensure transparency on agency models and margins

Contracting & onboarding

  • Negotiate performance-based remuneration
  • Design clear SLA and governance models
  • Advise on transition planning and onboarding best practice

Real-world scenario:
multinational FMCG

ECI supported a global FMCG brand in running a pan-European media pitch.

 Result: Reduced agency fees by 17%, improved transparency and implemented a new KPI-based contract model that drove measurable uplift in year one.

Who uses ECI for agency pitch support?

  • CMOs preparing for agency reviews
  • Procurement teams seeking data-led negotiation support
  • Global brands coordinating regional or cross-market pitches
  • Companies aiming to move from FTE-based fees to performance-based models
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Frequently asked questions about agency pitch management

1. What is agency pitch management?

It’s a structured, expert-led process to help brands select the right agency through transparent RFPs, benchmarking and contractual best practice.

2. Why use a consultancy for an agency pitch?

Independent consultants like ECI bring objectivity, market data, and strategic guidance — helping avoid costly mistakes or bias.

3. How do you ensure agencies compete fairly?

We build clear, equal RFP frameworks and scorecards, and validate agency responses against real market benchmarks.

4. Can you manage regional or global pitches?

Yes — ECI has led media agency reviews across 30+ markets and multiple languages.

5. How long does the pitch process take?

Typically 8–16 weeks, depending on scope. We tailor the timeline based on internal readiness and market complexity.

6. Do you help write the RFP?

Yes — we provide proven templates and customise the RFP to your business, goals, and media maturity.

7. Do you stay involved after the pitch is awarded?

Yes — we support contract finalization, onboarding and performance-tracking through the first year.

8. Do agencies welcome your involvement?

Top media agencies recognize our objectivity and data quality. We help ensure a fair, transparent process for all parties.

9. Can you help renegotiate with our existing agency instead of pitching?

Absolutely. In some cases, a structured review process can lead to stronger re-negotiation and alignment without switching.

10. Do you support creative or PR agency pitches too?

Our specialism is media — but we can advise on integrated agency model design and collaborate with your broader pitch partners.

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