- What you can expect when adding a media auditor to empower your marketing and procurement team

- Is it time for a renegotiation or a pitch?

- Is it the end of the road for US TikTok?

- Is reach still the most critical Key Performance Indicator (KPI) for marketing today?

- The death of the cookie has been a long time coming, but it seems that 2024 will be the year Google kills it off. Is the advertising industry ready?

- By paying for ad-free subscriptions, affluent consumers are turning into ad-dodgers. What can marketers do about it?

- Brands shell out millions for Super Bowl spots or Christmas ads, hoping to go viral and capture the zeitgeist. But are these super-expensive ads worth it?

- Netflix's foray into gaming demonstrates its vision to remain a leader in the evolving entertainment landscape. Will it work?

- Twitter has rebranded to X and new CEO Linda Yaccarino is attempting to woo advertisers back with brand safety initiatives. Is it enough?

- Four weeks ago, Sag-Aftra commenced industrial action, joining forces with the Writers Guild of America. What does it mean for advertisers?

- If the global economy is comparable to stormy waters, marketers are the ship captains guiding their vessels to calmer water. What do they need to do to get there?

- Last week, Meta launched Threads, its text-based conversation app. Will it spell the end for Musk’s troubled Twitter?

- Audience measurement alternatives are gaining momentum in the US, and Nielsen is striving to maintain its prime position. What does it all mean for marketers?

- Netflix launched its ‘Basic with Ads’ ad-supported tier six months ago – and there’s room for improvement. What does the streaming giant plan to do?

- TikTok is under close scrutiny by governments around the world – what does that mean for advertisers and how should they respond?

- The online advertising duopoly is losing market share – much of it to retail media networks. How should advertisers approach them?

- Gaming is sociable, connected and immersive – making it a huge opportunity for marketers. So what’s the best approach for this exciting medium?

- India will overtake China to become the world’s most populous country in 2023. The opportunities for India, the global economy and for brands are significant.