- Brands shell out millions for Super Bowl spots or Christmas ads, hoping to go viral and capture the zeitgeist. But are these super-expensive ads worth it?

- Netflix's foray into gaming demonstrates its vision to remain a leader in the evolving entertainment landscape. Will it work?

- Twitter has rebranded to X and new CEO Linda Yaccarino is attempting to woo advertisers back with brand safety initiatives. Is it enough?

- Four weeks ago, Sag-Aftra commenced industrial action, joining forces with the Writers Guild of America. What does it mean for advertisers?

- If the global economy is comparable to stormy waters, marketers are the ship captains guiding their vessels to calmer water. What do they need to do to get there?

- Last week, Meta launched Threads, its text-based conversation app. Will it spell the end for Musk’s troubled Twitter?

- Audience measurement alternatives are gaining momentum in the US, and Nielsen is striving to maintain its prime position. What does it all mean for marketers?

- Netflix launched its ‘Basic with Ads’ ad-supported tier six months ago – and there’s room for improvement. What does the streaming giant plan to do?

- TikTok is under close scrutiny by governments around the world – what does that mean for advertisers and how should they respond?

- The online advertising duopoly is losing market share – much of it to retail media networks. How should advertisers approach them?

- Gaming is sociable, connected and immersive – making it a huge opportunity for marketers. So what’s the best approach for this exciting medium?

- India will overtake China to become the world’s most populous country in 2023. The opportunities for India, the global economy and for brands are significant.

- ChatGPT has taken the world by storm in recent weeks. But what will its impact on the advertising industry be? Should we be alarmed? Who better to ask than ChatGPT itself…

- The buzz around the metaverse has subsided, but that doesn’t mean nothing’s happening. What are the opportunities and what’s the right approach for advertisers?

- ECI Media Management’s annual Media Inflation Report is out now, with media inflation forecasts for 2023. Discover key insights from the report.

- Smaller players such as TikTok are gaining a stronger hold of the US digital ad market. So why is TikTok so popular and will it stand up to increased scrutiny?

- December is a time to reflect on the last 12 months and look forward to the year ahead. So what does 2023 hold for the advertising industry?

- For many years the world’s biggest tech companies enjoyed apparently limitless growth. But times seem to be changing: is Big Tech in trouble?