It’s expert advice and auditing designed to evaluate and improve how your media performs — in terms of efficiency, quality and ROI.

Media auditing is a component of what we do. Media performance consulting includes audits plus strategic advice, roadmap planning and ongoing performance governance.

Viewability, CPM, reach quality, attention, fraud, coverage, frequency, targeting accuracy and more.

Yes – we focus on reallocation and efficiency first. Most clients improve performance without needing extra spend.

We partner with your agency but work independently for you – bringing objectivity and accountability to the table.

It’s typically most important for brands spending over $2M annually across multiple media channels and/or markets.

Yes – our consulting spans digital, programmatic, TV, search, retail and emerging formats.

Absolutely. We help design future-fit operating models, evaluate agency partners and support major transitions.

Target Mark® provides clients with a data-driven, in-depth analysis of every aspect of your TV or online campaign, from the price paid per GRP to the quality of programming accessed. Target Value© tracks media pricing and quality across all channels, versus target or guarantee, to quantify savings achieved.

Clients typically see double-digit efficiency gains, improved ROI and stronger control over media strategy and delivery.