TV & CTV audits that measure impact, not just impressions

ECI delivers data-led TV and connected TV audits to benchmark media value, verify pricing and optimize reach efficiency across linear and streaming platforms.

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Unsure if your TV or streaming buys are delivering real value?

Linear and connected TV buys are complex - with opaque pricing, overlapping audiences and inconsistent measurement often leading to a lack of transparency.

"Are we overpaying for reach? Is our CTV investment delivering against KPIs?"

With inflation pressures and rising digital spend, a TV & CTV performance audit ensures your budget is working as hard as it should.

 

Why choose ECI for your TV & CTV audit?

✅ Independent and brand-aligned – no broadcaster bias
✅  Coverage across traditional and streaming buys
✅   CPM and CPT benchmarking by region and audience
✅  Viewability and brand safety analysis on CTV buys
✅ Planning efficiency & duplication exposure reports

“ECI helped us validate our CTV partners’ delivery and rebalance our spend for better efficiency - we gained reach without increasing cost.”
 – Media Lead, Financial Services

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Who we are

ECI Media Management is a global media performance consultancy, trusted to audit $26.9B+ in media spend annually across TV, CTV, online and more.

We combine decades of experience with proprietary tools like Target Mark® to assess campaign quality, pricing and delivery. Our independence means we only work in the interests of advertisers - not media owners or agencies - ensuring true transparency and accountability.
Whether you’re buying primetime linear TV, BVOD, AVOD or FAST channels, our media performance audits uncover where value is gained - and lost.

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Our clients

We are proud to work with some of the world’s best-known brands, from a multitude of different industries and geographies and each with their own unique need for the data-driven insights that ECI Media Management delivers. Read about some of the work we have done for them here.

Read case studies

What’s included in a TV & CTV audit

Linear TV audit

  • Benchmark CPT and CPM vs. market norms
  • Analyse frequency, reach quality and spot placement
  • Evaluate planning assumptions and channel mix

 CTV & streaming audit

  • Audit AVOD, BVOD, FAST channel buys
  • Assess transparency, brand safety and duplication with linear
  • Validate agency or vendor delivery vs. contracts

Performance & value tracking

  • Use Target Mark® to measure campaign quality
  • Verify inflation justifications from vendors
  • Identify reallocation opportunities across platforms or dayparts

Real-world scenario:
UK FMCG brand

After years of steady investment in TV and CTV, a UK household goods brand asked ECI to audit performance across Sky, YouTube and broadcaster VOD.

 Result: +12% efficiency through duplication reduction and improved daypart planning - all within existing budget.

Who benefits from a TV & CTV audit?

  • Brands investing $1M+ annually in TV and streaming
  • CMOs seeking media accountability in the face of inflation
  • Procurement teams validating vendor pricing and delivery
  • Media managers preparing for contract renewal or planning cycle
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Frequently asked questions about TV & CTV audits

1. What’s included in a TV & CTV audit?

We audit your buys across traditional TV, AVOD, BVOD and FAST channels — benchmarking costs, evaluating delivery and checking planning quality.

2. Do you cover both national and regional buys?

Yes — we benchmark across both local and national CPTs, frequencies and reach.

3. How do you audit CTV?

We evaluate CTV partners, platform delivery, duplication, brand safety and buying transparency — including impressions, viewability and vendor reporting.

4. Can this audit identify wasted spend?

Yes — we regularly uncover overlap, inflated CPMs and delivery shortfalls, helping brands reallocate budget for better performance.

5. Do you need access to contracts or raw delivery data?

Yes — the more data we access, the more accurate and actionable our insights become.

6. How often should we audit our TV & CTV buys?

Most clients conduct annual or campaign-cycle audits — especially before renewing agency or vendor contracts.

7. Do you cover global or multi-market TV buys?

Yes — we operate across 30+ countries and can benchmark both local and international investments.

8. How is CTV measured differently from TV?

CTV is impression-based (vs. GRP), and measurement varies widely. We bring consistency and clarity using cross-platform evaluation models.

9. Do you audit agency and DSP delivery?

Yes — we verify vendor and DSP-level data to ensure buys match agreed KPIs and terms.

10. What results can we expect?

Many brands achieve 10–20% improved efficiency through smarter planning, reduced duplication and better delivery verification.

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