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September 22, 2026

Is a pitch always the right answer?

- Is a media pitch always the right answer? ECI explores when to pitch, when to consider other options, and why ongoing agency management always matters.

September 3, 2026

Scale vs quality: advertising on YouTube

- YouTube campaigns are reaching millions of channels. We explore what this means for media quality, transparency and advertiser control.

August 6, 2026

Are advertisers incentivizing their agencies to deliver value?

- How can agency remuneration better support the value advertisers expect? This article explores how incentives can align agency behavior with business goals.

July 27, 2026

Reducing media wastage is about more than cutting costs

- Reducing media wastage isn't just about cutting costs. Discover how advertisers can improve media value through better planning, measurement and governance.

July 9, 2026

Is World Cup media investment getting enough scrutiny?

- With World Cup media investment forecast to reach $10.5 billion, advertisers need clear KPIs, relevant benchmarks and live evaluation to prove value.