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September 1, 2023

X: Better to save

- Twitter has rebranded to X and new CEO Linda Yaccarino is attempting to woo advertisers back with brand safety initiatives. Is it enough?

August 23, 2023

The Hollywood strikes: an opportunity for advertisers to experiment

- Four weeks ago, Sag-Aftra commenced industrial action, joining forces with the Writers Guild of America. What does it mean for advertisers?

July 25, 2023

Navigating stormy seas: prioritizing focus and precision

- If the global economy is comparable to stormy waters, marketers are the ship captains guiding their vessels to calmer water. What do they need to do to get there?

July 12, 2023

Does Threads have Twitter in a tangle?

- Last week, Meta launched Threads, its text-based conversation app. Will it spell the end for Musk’s troubled Twitter?

June 16, 2023

Audience measurement: the quest for precision

- Audience measurement alternatives are gaining momentum in the US, and Nielsen is striving to maintain its prime position. What does it all mean for marketers?

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