ECI Media Management | Top 10 Insights into Retail Media as it reaches maturity

Whitepaper

As it claims an ever-growing share of online ad spend, retail media has evolved into a full-funnel channel that reaches consumers from awareness to purchase. But as the opportunities grow, so do the challenges — advertisers must prioritize transparency, trust and rigorous measurement to maximize value.

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July 9, 2026

Is World Cup media investment getting enough scrutiny?

- With World Cup media investment forecast to reach $10.5 billion, advertisers need clear KPIs, relevant benchmarks and live evaluation to prove value.

June 25, 2026

The cost of too much data

- More marketing data should make media decisions easier. So why do many advertisers feel less certain than ever? Explore the data paradox.

June 16, 2026

Marketing Procurement and the need to balance competing priorities

- Marketing procurement is being asked to balance cost, speed, innovation and risk, but measurement frameworks haven’t kept pace.

June 1, 2026

What media effectiveness means now

- Media effectiveness is changing. From attribution to contribution, this explores how marketers are redefining measurement and evaluating real impact.

May 20, 2026

What to ask your agency about their use of AI in planning and optimization

- AI is embedded in media planning, but what does that mean in practice? Five questions to help ensure transparency, control and better outcomes.