ECI Media Management | Top 10 Insights into Retail Media as it reaches maturity

Whitepaper

As it claims an ever-growing share of online ad spend, retail media has evolved into a full-funnel channel that reaches consumers from awareness to purchase. But as the opportunities grow, so do the challenges — advertisers must prioritize transparency, trust and rigorous measurement to maximize value.

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June 16, 2026

Marketing Procurement and the need to balance competing priorities

- Marketing procurement is being asked to balance cost, speed, innovation and risk, but measurement frameworks haven’t kept pace.

June 1, 2026

What media effectiveness means now

- Media effectiveness is changing. From attribution to contribution, this explores how marketers are redefining measurement and evaluating real impact.

May 20, 2026

What to ask your agency about their use of AI in planning and optimization

- AI is embedded in media planning, but what does that mean in practice? Five questions to help ensure transparency, control and better outcomes.

April 22, 2026

The future of the client-agency relationship: evolution, not extinction

- How media agencies are evolving through consolidation, AI, proprietary media and in-housing, and what it means for the client-agency relationship

April 8, 2026

In-housing: The strategic imperative for brands seeking control in a complex landscape

- In-housing is becoming a strategic priority for advertisers. Learn how owning measurement and governance improves control, transparency, and performance.