Top 10 Considerations for Media Pricing Performance
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How SaaS and proprietary platforms are reshaping the media agency model
- How media agencies are building SaaS and proprietary platforms, what it means for advertisers, and the risks and safeguards to evaluate before adopting them.
Omnicom and IPG: Scale, consolidation and the impact on advertisers
- What the Omnicom–IPG merger means for advertisers, from scale and AI capabilities to competition, fees, and transparency.
The Warner Bros. Discovery bidding war reshaping Hollywood - and what it means for advertisers
- Warner Bros. Discovery is in play, with Netflix and Paramount competing to acquire it. What would a deal mean for advertisers?
Global overall media inflation set to fall to lowest level in over a decade
- Global overall media inflation forecast to fall to its lowest level since 2014. ECI's 2026 Media Inflation Report is out now.
The importance of women's groups in the advertising industry
- Women are an increasingly prominent force in the ad industry; the groups they form are leading the advancement of disciplines such as marketing procurement