“Mad Men” have become today´s “Middle Men”
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February 9, 2026
How SaaS and proprietary platforms are reshaping the media agency model
- How media agencies are building SaaS and proprietary platforms, what it means for advertisers, and the risks and safeguards to evaluate before adopting them.
February 2, 2026
Omnicom and IPG: Scale, consolidation and the impact on advertisers
- What the Omnicom–IPG merger means for advertisers, from scale and AI capabilities to competition, fees, and transparency.
December 22, 2025
The Warner Bros. Discovery bidding war reshaping Hollywood - and what it means for advertisers
- Warner Bros. Discovery is in play, with Netflix and Paramount competing to acquire it. What would a deal mean for advertisers?
November 13, 2025
Global overall media inflation set to fall to lowest level in over a decade
- Global overall media inflation forecast to fall to its lowest level since 2014. ECI's 2026 Media Inflation Report is out now.
July 15, 2025
The importance of women's groups in the advertising industry
- Women are an increasingly prominent force in the ad industry; the groups they form are leading the advancement of disciplines such as marketing procurement