“Mad Men” have become today´s “Middle Men”
ECI Report issue 18, Q4 2016
The broken promise of Digital advertising
ECI Report issue 18, Q4 2016






.png)
April 8, 2025

- Google has long dominated the search industry, but its grip seems to be loosening.
November 25, 2024

- What you can expect when adding a media auditor to empower your marketing and procurement team
October 29, 2024

- Is it time for a renegotiation or a pitch?
April 25, 2024

- Is it the end of the road for US TikTok?
April 15, 2024

- Is reach still the most critical Key Performance Indicator (KPI) for marketing today?