“Mad Men” have become today´s “Middle Men”

- Women are an increasingly prominent force in the ad industry; the groups they form are leading the advancement of disciplines such as marketing procurement

- Tech is becoming the dominant force in TV - so what do advertisers need to know to navigate the US TV industry in 2025?

- Could super-apps get off the ground in the West? And will Musk be able to establish X as the leader in the field?

- Google has long dominated the search industry, but its grip seems to be loosening.

- What you can expect when adding a media auditor to empower your marketing and procurement team