“Mad Men” have become today´s “Middle Men”
ECI Report issue 18, Q4 2016
The broken promise of Digital advertising
ECI Report issue 18, Q4 2016
November 25, 2024
Elevate your media agency relationship through media auditing
- What you can expect when adding a media auditor to empower your marketing and procurement team
October 29, 2024
10 most important reasons to renegotiate your agency contract
- Is it time for a renegotiation or a pitch?
April 25, 2024
The uncertain future of TikTok in the United States
- Is it the end of the road for US TikTok?
April 15, 2024
The power of reach as a core KPI
- Is reach still the most critical Key Performance Indicator (KPI) for marketing today?
January 22, 2024
The cookie is finally crumbling
- The death of the cookie has been a long time coming, but it seems that 2024 will be the year Google kills it off. Is the advertising industry ready?