Transparency the one issue you can’t ignore

- As AI-generated content accelerates the production of MFA inventory, advertisers face a more fundamental question about transparency and media value.

- Is a media pitch always the right answer? ECI explores when to pitch, when to consider other options, and why ongoing agency management always matters.

- YouTube campaigns are reaching millions of channels. We explore what this means for media quality, transparency and advertiser control.

- How can agency remuneration better support the value advertisers expect? This article explores how incentives can align agency behavior with business goals.

- Reducing media wastage isn't just about cutting costs. Discover how advertisers can improve media value through better planning, measurement and governance.