ECI Media Management | Top 10 Insights for the 2025 Upfronts
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December 22, 2025
The Warner Bros. Discovery bidding war reshaping Hollywood - and what it means for advertisers The Warner Bros. Discovery bidding war reshaping Hollywood - and what it means for advertisers

- Warner Bros. Discovery is in play, with Netflix and Paramount competing to acquire it. What would a deal mean for advertisers?

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November 13, 2025
Global overall media inflation set to fall to lowest level in over a decade Global overall media inflation set to fall to lowest level in over a decade

- Global overall media inflation forecast to fall to its lowest level since 2014. ECI's 2026 Media Inflation Report is out now.

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July 15, 2025
The importance of women's groups in the advertising industry The importance of women's groups in the advertising industry

- Women are an increasingly prominent force in the ad industry; the groups they form are leading the advancement of disciplines such as marketing procurement

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June 12, 2025
10 things to know about the US TV landscape in 2025 10 things to know about the US TV landscape in 2025

- Tech is becoming the dominant force in TV - so what do advertisers need to know to navigate the US TV industry in 2025?

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May 29, 2025
The rise of the super-app The rise of the super-app

- Could super-apps get off the ground in the West? And will Musk be able to establish X as the leader in the field?

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