Top 10 ways to capitalize on reduced media pricing

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March 9, 2026
The Paramount-Warner Bros. Discovery deal – a big deal for streaming, but what does it mean for advertisers? The Paramount-Warner Bros. Discovery deal – a big deal for streaming, but what does it mean for advertisers?

- The Paramount–Warner Bros. Discovery deal could reshape streaming. What does it mean for advertisers, CTV fragmentation and the future of premium video inventory?

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February 9, 2026
How SaaS and proprietary platforms are reshaping the media agency model How SaaS and proprietary platforms are reshaping the media agency model

- How media agencies are building SaaS and proprietary platforms, what it means for advertisers, and the risks and safeguards to evaluate before adopting them.

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February 2, 2026
Omnicom and IPG: Scale, consolidation and the impact on advertisers Omnicom and IPG: Scale, consolidation and the impact on advertisers

- What the Omnicom–IPG merger means for advertisers, from scale and AI capabilities to competition, fees, and transparency.

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December 22, 2025
The Warner Bros. Discovery bidding war reshaping Hollywood - and what it means for advertisers The Warner Bros. Discovery bidding war reshaping Hollywood - and what it means for advertisers

- Warner Bros. Discovery is in play, with Netflix and Paramount competing to acquire it. What would a deal mean for advertisers?

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November 13, 2025
Global overall media inflation set to fall to lowest level in over a decade Global overall media inflation set to fall to lowest level in over a decade

- Global overall media inflation forecast to fall to its lowest level since 2014. ECI's 2026 Media Inflation Report is out now.

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