Top 10 Insights for the 2023 Upfronts
- Twitter has rebranded to X and new CEO Linda Yaccarino is attempting to woo advertisers back with brand safety initiatives. Is it enough?
- Four weeks ago, Sag-Aftra commenced industrial action, joining forces with the Writers Guild of America. What does it mean for advertisers?
- If the global economy is comparable to stormy waters, marketers are the ship captains guiding their vessels to calmer water. What do they need to do to get there?
- Last week, Meta launched Threads, its text-based conversation app. Will it spell the end for Musk’s troubled Twitter?