Top 10 Insights for the 2023 Upfronts

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September 1, 2023
X: Better to save X: Better to save

- Twitter has rebranded to X and new CEO Linda Yaccarino is attempting to woo advertisers back with brand safety initiatives. Is it enough?

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August 23, 2023
The Hollywood strikes: an opportunity for advertisers to experiment The Hollywood strikes: an opportunity for advertisers to experiment

- Four weeks ago, Sag-Aftra commenced industrial action, joining forces with the Writers Guild of America. What does it mean for advertisers?

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July 25, 2023
Navigating stormy seas: prioritizing focus and precision Navigating stormy seas: prioritizing focus and precision

- If the global economy is comparable to stormy waters, marketers are the ship captains guiding their vessels to calmer water. What do they need to do to get there?

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July 12, 2023
Does Threads have Twitter in a tangle? Does Threads have Twitter in a tangle?

- Last week, Meta launched Threads, its text-based conversation app. Will it spell the end for Musk’s troubled Twitter?

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June 16, 2023
Audience measurement: the quest for precision Audience measurement: the quest for precision

- Audience measurement alternatives are gaining momentum in the US, and Nielsen is striving to maintain its prime position. What does it all mean for marketers?

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