ECI Media Management – Top 10 Predictions for 2023
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What media effectiveness means now
- Media effectiveness is changing. From attribution to contribution, this explores how marketers are redefining measurement and evaluating real impact.
What to ask your agency about their use of AI in planning and optimization
- AI is embedded in media planning, but what does that mean in practice? Five questions to help ensure transparency, control and better outcomes.
The future of the client-agency relationship: evolution, not extinction
- How media agencies are evolving through consolidation, AI, proprietary media and in-housing, and what it means for the client-agency relationship
In-housing: The strategic imperative for brands seeking control in a complex landscape
- In-housing is becoming a strategic priority for advertisers. Learn how owning measurement and governance improves control, transparency, and performance.
AI search summaries and the new rules of visibility
- As AI answers replace traditional search results, brands must rethink visibility and influence. Explore the implications for SEO, GEO and media strategy.