ECI Media Management | Top 10 considerations for a media agency pitch
The decision to review your media agency relationship is a major one for any marketer. ECI Media Management’s experts share their insights into what needs to be top top of mind before and during this often complex process.
The importance of women's groups in the advertising industry
- Women are an increasingly prominent force in the ad industry; the groups they form are leading the advancement of disciplines such as marketing procurement
10 things to know about the US TV landscape in 2025
- Tech is becoming the dominant force in TV - so what do advertisers need to know to navigate the US TV industry in 2025?
The rise of the super-app
- Could super-apps get off the ground in the West? And will Musk be able to establish X as the leader in the field?
Is the search landscape evolving?
- Google has long dominated the search industry, but its grip seems to be loosening.
Elevate your media agency relationship through media auditing
- What you can expect when adding a media auditor to empower your marketing and procurement team