Media prices predicted to inflate in almost all the top markets
ECI Report issue 19, Q1 2017
No turning point in sight, almost 10 years post the Financial Crisis
ECI Report issue 19, Q1 2017
April 25, 2024
The uncertain future of TikTok in the United States
- Is it the end of the road for US TikTok?
April 15, 2024
The power of reach as a core KPI
- Is reach still the most critical Key Performance Indicator (KPI) for marketing today?
January 22, 2024
The cookie is finally crumbling
- The death of the cookie has been a long time coming, but it seems that 2024 will be the year Google kills it off. Is the advertising industry ready?
December 18, 2023
The rise of the ad-dodgers
- By paying for ad-free subscriptions, affluent consumers are turning into ad-dodgers. What can marketers do about it?
November 27, 2023
Super-premium advertising opportunities: are they worth it?
- Brands shell out millions for Super Bowl spots or Christmas ads, hoping to go viral and capture the zeitgeist. But are these super-expensive ads worth it?