Media prices predicted to inflate in almost all the top markets
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April 25, 2024
The uncertain future of TikTok in the United States
- Is it the end of the road for US TikTok?
April 15, 2024
The power of reach as a core KPI
- Is reach still the most critical Key Performance Indicator (KPI) for marketing today?
January 22, 2024
The cookie is finally crumbling
- The death of the cookie has been a long time coming, but it seems that 2024 will be the year Google kills it off. Is the advertising industry ready?
December 18, 2023
The rise of the ad-dodgers
- By paying for ad-free subscriptions, affluent consumers are turning into ad-dodgers. What can marketers do about it?
November 27, 2023
Super-premium advertising opportunities: are they worth it?
- Brands shell out millions for Super Bowl spots or Christmas ads, hoping to go viral and capture the zeitgeist. But are these super-expensive ads worth it?
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