ECI Media Management | Media Inflation Update | Q3 2023

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November 27, 2023
Super-premium advertising opportunities: are they worth it? Super-premium advertising opportunities: are they worth it?

- Brands shell out millions for Super Bowl spots or Christmas ads, hoping to go viral and capture the zeitgeist. But are these super-expensive ads worth it?

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October 2, 2023
Netflix gaming: a new frontier for the streaming behemoth Netflix gaming: a new frontier for the streaming behemoth

- Netflix's foray into gaming demonstrates its vision to remain a leader in the evolving entertainment landscape. Will it work?

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September 1, 2023
X: Better to save X: Better to save

- Twitter has rebranded to X and new CEO Linda Yaccarino is attempting to woo advertisers back with brand safety initiatives. Is it enough?

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August 23, 2023
The Hollywood strikes: an opportunity for advertisers to experiment The Hollywood strikes: an opportunity for advertisers to experiment

- Four weeks ago, Sag-Aftra commenced industrial action, joining forces with the Writers Guild of America. What does it mean for advertisers?

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July 25, 2023
Navigating stormy seas: prioritizing focus and precision Navigating stormy seas: prioritizing focus and precision

- If the global economy is comparable to stormy waters, marketers are the ship captains guiding their vessels to calmer water. What do they need to do to get there?

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