ECI Media Management | Media Inflation Report Q3 2024

- Get the governance, contract and incentives right from day one by future-proofing your agency relationship with these four foundations.

- As AI-generated content accelerates the production of MFA inventory, advertisers face a more fundamental question about transparency and media value.

- Is a media pitch always the right answer? ECI explores when to pitch, when to consider other options, and why ongoing agency management always matters.

- YouTube campaigns are reaching millions of channels. We explore what this means for media quality, transparency and advertiser control.

- How can agency remuneration better support the value advertisers expect? This article explores how incentives can align agency behavior with business goals.