ECI Media Management | Media Inflation Report Q1 2024
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In-housing: The strategic imperative for brands seeking control in a complex landscape
- In-housing is becoming a strategic priority for advertisers. Learn how owning measurement and governance improves control, transparency, and performance.
AI search summaries and the new rules of visibility
- As AI answers replace traditional search results, brands must rethink visibility and influence. Explore the implications for SEO, GEO and media strategy.
The Paramount-Warner Bros. Discovery deal – a big deal for streaming, but what does it mean for advertisers?
- The Paramount–Warner Bros. Discovery deal could reshape streaming. What does it mean for advertisers, CTV fragmentation and the future of premium video inventory?
How SaaS and proprietary platforms are reshaping the media agency model
- How media agencies are building SaaS and proprietary platforms, what it means for advertisers, and the risks and safeguards to evaluate before adopting them.
Omnicom and IPG: Scale, consolidation and the impact on advertisers
- What the Omnicom–IPG merger means for advertisers, from scale and AI capabilities to competition, fees, and transparency.