ECI Media Management – Inflation Report Q1 2023
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June 16, 2026
Marketing Procurement and the need to balance competing priorities
- Marketing procurement is being asked to balance cost, speed, innovation and risk, but measurement frameworks haven’t kept pace.
June 1, 2026
What media effectiveness means now
- Media effectiveness is changing. From attribution to contribution, this explores how marketers are redefining measurement and evaluating real impact.
May 20, 2026
What to ask your agency about their use of AI in planning and optimization
- AI is embedded in media planning, but what does that mean in practice? Five questions to help ensure transparency, control and better outcomes.
April 22, 2026
The future of the client-agency relationship: evolution, not extinction
- How media agencies are evolving through consolidation, AI, proprietary media and in-housing, and what it means for the client-agency relationship
April 8, 2026
In-housing: The strategic imperative for brands seeking control in a complex landscape
- In-housing is becoming a strategic priority for advertisers. Learn how owning measurement and governance improves control, transparency, and performance.