ECI’s Top 10 Predictions for 2022

ECI-THINKS Image
April 25, 2024
The uncertain future of TikTok in the United States The uncertain future of TikTok in the United States

- Is it the end of the road for US TikTok?

Read more
April 15, 2024
The power of reach as a core KPI The power of reach as a core KPI

- Is reach still the most critical Key Performance Indicator (KPI) for marketing today?

Read more
January 22, 2024
The cookie is finally crumbling The cookie is finally crumbling

- The death of the cookie has been a long time coming, but it seems that 2024 will be the year Google kills it off. Is the advertising industry ready?

Read more
December 18, 2023
The rise of the ad-dodgers The rise of the ad-dodgers

- By paying for ad-free subscriptions, affluent consumers are turning into ad-dodgers. What can marketers do about it?

Read more
November 27, 2023
Super-premium advertising opportunities: are they worth it? Super-premium advertising opportunities: are they worth it?

- Brands shell out millions for Super Bowl spots or Christmas ads, hoping to go viral and capture the zeitgeist. But are these super-expensive ads worth it?

Read more

Get in touch

To find out how ECI Media Management can help you drive higher media value, contact value@ecimm.com or complete the form below.

Be the first to get the latest news from ECI

© Copyright 2023 ECI Media Management AB. All rights reserved.
Subscribe to ECI's newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.