ECI’s Top 10 recommendations for capitalizing on the evolving TV landscape

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October 29, 2024
10 most important reasons to renegotiate your agency contract 10 most important reasons to renegotiate your agency contract

- Is it time for a renegotiation or a pitch?

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April 25, 2024
The uncertain future of TikTok in the United States The uncertain future of TikTok in the United States

- Is it the end of the road for US TikTok?

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April 15, 2024
The power of reach as a core KPI The power of reach as a core KPI

- Is reach still the most critical Key Performance Indicator (KPI) for marketing today?

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January 22, 2024
The cookie is finally crumbling The cookie is finally crumbling

- The death of the cookie has been a long time coming, but it seems that 2024 will be the year Google kills it off. Is the advertising industry ready?

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December 18, 2023
The rise of the ad-dodgers The rise of the ad-dodgers

- By paying for ad-free subscriptions, affluent consumers are turning into ad-dodgers. What can marketers do about it?

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