Top 10 – Insights for the 2022 Upfronts

- Global overall media inflation forecast to fall to its lowest level since 2014. ECI's 2026 Media Inflation Report is out now.

- Women are an increasingly prominent force in the ad industry; the groups they form are leading the advancement of disciplines such as marketing procurement

- Tech is becoming the dominant force in TV - so what do advertisers need to know to navigate the US TV industry in 2025?

- Could super-apps get off the ground in the West? And will Musk be able to establish X as the leader in the field?

- Google has long dominated the search industry, but its grip seems to be loosening.