Top 10 – Insights for the 2022 Upfronts

- How can agency remuneration better support the value advertisers expect? This article explores how incentives can align agency behavior with business goals.

- Reducing media wastage isn't just about cutting costs. Discover how advertisers can improve media value through better planning, measurement and governance.

- With World Cup media investment forecast to reach $10.5 billion, advertisers need clear KPIs, relevant benchmarks and live evaluation to prove value.

- More marketing data should make media decisions easier. So why do many advertisers feel less certain than ever? Explore the data paradox.

- Marketing procurement is being asked to balance cost, speed, innovation and risk, but measurement frameworks haven’t kept pace.