Inflation Report Q4 2021
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What to ask your agency about their use of AI in planning and optimization
- AI is embedded in media planning, but what does that mean in practice? Five questions to help ensure transparency, control and better outcomes.
The future of the client-agency relationship: evolution, not extinction
- How media agencies are evolving through consolidation, AI, proprietary media and in-housing, and what it means for the client-agency relationship
In-housing: The strategic imperative for brands seeking control in a complex landscape
- In-housing is becoming a strategic priority for advertisers. Learn how owning measurement and governance improves control, transparency, and performance.
AI search summaries and the new rules of visibility
- As AI answers replace traditional search results, brands must rethink visibility and influence. Explore the implications for SEO, GEO and media strategy.
The Paramount-Warner Bros. Discovery deal – a big deal for streaming, but what does it mean for advertisers?
- The Paramount–Warner Bros. Discovery deal could reshape streaming. What does it mean for advertisers, CTV fragmentation and the future of premium video inventory?