ECI Media Management | Top 10 Media Predictions for 2026
ECI-THINKS Image
February 9, 2026
How SaaS and proprietary platforms are reshaping the media agency model How SaaS and proprietary platforms are reshaping the media agency model

- How media agencies are building SaaS and proprietary platforms, what it means for advertisers, and the risks and safeguards to evaluate before adopting them.

Read more
February 2, 2026
Omnicom and IPG: Scale, consolidation and the impact on advertisers Omnicom and IPG: Scale, consolidation and the impact on advertisers

- What the Omnicom–IPG merger means for advertisers, from scale and AI capabilities to competition, fees, and transparency.

Read more
December 22, 2025
The Warner Bros. Discovery bidding war reshaping Hollywood - and what it means for advertisers The Warner Bros. Discovery bidding war reshaping Hollywood - and what it means for advertisers

- Warner Bros. Discovery is in play, with Netflix and Paramount competing to acquire it. What would a deal mean for advertisers?

Read more
November 13, 2025
Global overall media inflation set to fall to lowest level in over a decade Global overall media inflation set to fall to lowest level in over a decade

- Global overall media inflation forecast to fall to its lowest level since 2014. ECI's 2026 Media Inflation Report is out now.

Read more
July 15, 2025
The importance of women's groups in the advertising industry The importance of women's groups in the advertising industry

- Women are an increasingly prominent force in the ad industry; the groups they form are leading the advancement of disciplines such as marketing procurement

Read more

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Newsletter

© Copyright 2023 ECI Media Management AB. All rights reserved.
Subscribe to ECI's newsletter