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March 17, 2026
AI search summaries and the new rules of visibility
- As AI answers replace traditional search results, brands must rethink visibility and influence. Explore the implications for SEO, GEO and media strategy.
March 9, 2026
The Paramount-Warner Bros. Discovery deal – a big deal for streaming, but what does it mean for advertisers?
- The Paramount–Warner Bros. Discovery deal could reshape streaming. What does it mean for advertisers, CTV fragmentation and the future of premium video inventory?
February 9, 2026
How SaaS and proprietary platforms are reshaping the media agency model
- How media agencies are building SaaS and proprietary platforms, what it means for advertisers, and the risks and safeguards to evaluate before adopting them.
February 2, 2026
Omnicom and IPG: Scale, consolidation and the impact on advertisers
- What the Omnicom–IPG merger means for advertisers, from scale and AI capabilities to competition, fees, and transparency.
December 22, 2025
The Warner Bros. Discovery bidding war reshaping Hollywood - and what it means for advertisers
- Warner Bros. Discovery is in play, with Netflix and Paramount competing to acquire it. What would a deal mean for advertisers?