ECI Media Management Issue 22 – 2018 | Inflation Update

- Twitter has rebranded to X and new CEO Linda Yaccarino is attempting to woo advertisers back with brand safety initiatives. Is it enough?

- Four weeks ago, Sag-Aftra commenced industrial action, joining forces with the Writers Guild of America. What does it mean for advertisers?

- If the global economy is comparable to stormy waters, marketers are the ship captains guiding their vessels to calmer water. What do they need to do to get there?

- Last week, Meta launched Threads, its text-based conversation app. Will it spell the end for Musk’s troubled Twitter?

- Audience measurement alternatives are gaining momentum in the US, and Nielsen is striving to maintain its prime position. What does it all mean for marketers?