ECI Media Management Issue 22 – 2018 | Inflation Update
- The death of the cookie has been a long time coming, but it seems that 2024 will be the year Google kills it off. Is the advertising industry ready?
- By paying for ad-free subscriptions, affluent consumers are turning into ad-dodgers. What can marketers do about it?
- Brands shell out millions for Super Bowl spots or Christmas ads, hoping to go viral and capture the zeitgeist. But are these super-expensive ads worth it?
- Netflix's foray into gaming demonstrates its vision to remain a leader in the evolving entertainment landscape. Will it work?