ECI Media Management Issue 22 – 2018 | Inflation Update
ECI Media Management Issue 22 – 2018 | Inflation Update
Q3 2018
![ECI-Media-Management-Issue-22-2018-Inflation-Update-01](https://26634625.fs1.hubspotusercontent-eu1.net/hub/26634625/hubfs/ECI-Media-Management-Issue-22-2018-Inflation-Update-01.jpg?width=1240&height=1759&name=ECI-Media-Management-Issue-22-2018-Inflation-Update-01.jpg)
![ECI-Media-Management-Issue-22-2018-Inflation-Update-02b](https://26634625.fs1.hubspotusercontent-eu1.net/hub/26634625/hubfs/ECI-Media-Management-Issue-22-2018-Inflation-Update-02b.jpg?width=1240&height=1759&name=ECI-Media-Management-Issue-22-2018-Inflation-Update-02b.jpg)
![ECI-Media-Management-Issue-22-2018-Inflation-Update-03](https://26634625.fs1.hubspotusercontent-eu1.net/hub/26634625/hubfs/ECI-Media-Management-Issue-22-2018-Inflation-Update-03.jpg?width=1240&height=1759&name=ECI-Media-Management-Issue-22-2018-Inflation-Update-03.jpg)
![ECI-Media-Management-Issue-22-2018-Inflation-Update-04](https://26634625.fs1.hubspotusercontent-eu1.net/hub/26634625/hubfs/ECI-Media-Management-Issue-22-2018-Inflation-Update-04.jpg?width=1240&height=1759&name=ECI-Media-Management-Issue-22-2018-Inflation-Update-04.jpg)
![ECI-Media-Management-Issue-22-2018-Inflation-Update-05](https://26634625.fs1.hubspotusercontent-eu1.net/hub/26634625/hubfs/ECI-Media-Management-Issue-22-2018-Inflation-Update-05.jpg?width=1240&height=1759&name=ECI-Media-Management-Issue-22-2018-Inflation-Update-05.jpg)
![ECI-Media-Management-Issue-22-2018-Inflation-Update-06](https://26634625.fs1.hubspotusercontent-eu1.net/hub/26634625/hubfs/ECI-Media-Management-Issue-22-2018-Inflation-Update-06.jpg?width=1240&height=1759&name=ECI-Media-Management-Issue-22-2018-Inflation-Update-06.jpg)
![ECI-Media-Management-Issue-22-2018-Inflation-Update-07](https://26634625.fs1.hubspotusercontent-eu1.net/hub/26634625/hubfs/ECI-Media-Management-Issue-22-2018-Inflation-Update-07.jpg?width=1240&height=1759&name=ECI-Media-Management-Issue-22-2018-Inflation-Update-07.jpg)
![ECI-Media-Management-Issue-22-2018-Inflation-Update-08](https://26634625.fs1.hubspotusercontent-eu1.net/hub/26634625/hubfs/ECI-Media-Management-Issue-22-2018-Inflation-Update-08.jpg?width=1240&height=1759&name=ECI-Media-Management-Issue-22-2018-Inflation-Update-08.jpg)
![ECI-Media-Management-Issue-22-2018-Inflation-Update-09](https://26634625.fs1.hubspotusercontent-eu1.net/hub/26634625/hubfs/ECI-Media-Management-Issue-22-2018-Inflation-Update-09.jpg?width=1240&height=1759&name=ECI-Media-Management-Issue-22-2018-Inflation-Update-09.jpg)
![ECI-Media-Management-Issue-22-2018-Inflation-Update-10 (1)](https://26634625.fs1.hubspotusercontent-eu1.net/hub/26634625/hubfs/ECI-Media-Management-Issue-22-2018-Inflation-Update-10%20(1).jpg?width=1240&height=1759&name=ECI-Media-Management-Issue-22-2018-Inflation-Update-10%20(1).jpg)
![ECI-Media-Management-Issue-22-2018-Inflation-Update-11](https://26634625.fs1.hubspotusercontent-eu1.net/hub/26634625/hubfs/ECI-Media-Management-Issue-22-2018-Inflation-Update-11.jpg?width=1240&height=1759&name=ECI-Media-Management-Issue-22-2018-Inflation-Update-11.jpg)
![ECI-Media-Management-Issue-22-2018-Inflation-Update-12](https://26634625.fs1.hubspotusercontent-eu1.net/hub/26634625/hubfs/ECI-Media-Management-Issue-22-2018-Inflation-Update-12.jpg?width=1748&height=2480&name=ECI-Media-Management-Issue-22-2018-Inflation-Update-12.jpg)
![ECI-Media-Management-Issue-22-2018-Inflation-Update-13](https://26634625.fs1.hubspotusercontent-eu1.net/hub/26634625/hubfs/ECI-Media-Management-Issue-22-2018-Inflation-Update-13.jpg?width=1748&height=2480&name=ECI-Media-Management-Issue-22-2018-Inflation-Update-13.jpg)
![ECI-Media-Management-Issue-22-2018-Inflation-Update-14](https://26634625.fs1.hubspotusercontent-eu1.net/hub/26634625/hubfs/ECI-Media-Management-Issue-22-2018-Inflation-Update-14.jpg?width=1240&height=1759&name=ECI-Media-Management-Issue-22-2018-Inflation-Update-14.jpg)
![ECI-Media-Management-Issue-22-2018-Inflation-Update-15](https://26634625.fs1.hubspotusercontent-eu1.net/hub/26634625/hubfs/ECI-Media-Management-Issue-22-2018-Inflation-Update-15.jpg?width=1748&height=2480&name=ECI-Media-Management-Issue-22-2018-Inflation-Update-15.jpg)
![ECI-Media-Management-Issue-22-2018-Inflation-Update-16](https://26634625.fs1.hubspotusercontent-eu1.net/hub/26634625/hubfs/ECI-Media-Management-Issue-22-2018-Inflation-Update-16.jpg?width=1748&height=2480&name=ECI-Media-Management-Issue-22-2018-Inflation-Update-16.jpg)
![ECI-Media-Management-Issue-22-2018-Inflation-Update-17](https://26634625.fs1.hubspotusercontent-eu1.net/hub/26634625/hubfs/ECI-Media-Management-Issue-22-2018-Inflation-Update-17.jpg?width=1748&height=2480&name=ECI-Media-Management-Issue-22-2018-Inflation-Update-17.jpg)
![ECI-Media-Management-Issue-22-2018-Inflation-Update-18](https://26634625.fs1.hubspotusercontent-eu1.net/hub/26634625/hubfs/ECI-Media-Management-Issue-22-2018-Inflation-Update-18.jpg?width=1748&height=2480&name=ECI-Media-Management-Issue-22-2018-Inflation-Update-18.jpg)
![ECI-Media-Management-Issue-22-2018-Inflation-Update-19](https://26634625.fs1.hubspotusercontent-eu1.net/hub/26634625/hubfs/ECI-Media-Management-Issue-22-2018-Inflation-Update-19.jpg?width=1748&height=2480&name=ECI-Media-Management-Issue-22-2018-Inflation-Update-19.jpg)
![ECI-Media-Management-Issue-22-2018-Inflation-Update-20](https://26634625.fs1.hubspotusercontent-eu1.net/hub/26634625/hubfs/ECI-Media-Management-Issue-22-2018-Inflation-Update-20.jpg?width=1748&height=2480&name=ECI-Media-Management-Issue-22-2018-Inflation-Update-20.jpg)
![ECI-Media-Management-Issue-22-2018-Inflation-Update-21](https://26634625.fs1.hubspotusercontent-eu1.net/hub/26634625/hubfs/ECI-Media-Management-Issue-22-2018-Inflation-Update-21.jpg?width=1748&height=2480&name=ECI-Media-Management-Issue-22-2018-Inflation-Update-21.jpg)
![ECI-Media-Management-Issue-22-2018-Inflation-Update-22](https://26634625.fs1.hubspotusercontent-eu1.net/hub/26634625/hubfs/ECI-Media-Management-Issue-22-2018-Inflation-Update-22.jpg?width=1748&height=2480&name=ECI-Media-Management-Issue-22-2018-Inflation-Update-22.jpg)
![ECI-THINKS Image](https://26634625.fs1.hubspotusercontent-eu1.net/hubfs/26634625/ECI_2023/Images%20+%20Video/eci_thinks%20(1).png)
April 25, 2024
![The uncertain future of TikTok in the United States](https://26634625.fs1.hubspotusercontent-eu1.net/hub/26634625/hubfs/shutterstock_228929614.jpg?width=216&height=200&name=shutterstock_228929614.jpg)
- Is it the end of the road for US TikTok?
April 15, 2024
![The power of reach as a core KPI](https://26634625.fs1.hubspotusercontent-eu1.net/hub/26634625/hubfs/Picture35.jpg?width=216&height=200&name=Picture35.jpg)
- Is reach still the most critical Key Performance Indicator (KPI) for marketing today?
January 22, 2024
![The cookie is finally crumbling](https://26634625.fs1.hubspotusercontent-eu1.net/hub/26634625/hubfs/shutterstock_1463056847.jpg?width=216&height=200&name=shutterstock_1463056847.jpg)
- The death of the cookie has been a long time coming, but it seems that 2024 will be the year Google kills it off. Is the advertising industry ready?
December 18, 2023
![The rise of the ad-dodgers](https://26634625.fs1.hubspotusercontent-eu1.net/hub/26634625/hubfs/shutterstock_2220103703.jpg?width=216&height=200&name=shutterstock_2220103703.jpg)
- By paying for ad-free subscriptions, affluent consumers are turning into ad-dodgers. What can marketers do about it?
November 27, 2023
![Super-premium advertising opportunities: are they worth it?](https://26634625.fs1.hubspotusercontent-eu1.net/hub/26634625/hubfs/shutterstock_2228697353.jpg?width=216&height=200&name=shutterstock_2228697353.jpg)
- Brands shell out millions for Super Bowl spots or Christmas ads, hoping to go viral and capture the zeitgeist. But are these super-expensive ads worth it?