- WarnerMedia and Discovery announced their plan to merge last week, and this week Amazon confirmed its purchase of MGM. Are these bids to win the streaming wars the last of the big entertainment mergers?

- With the rise of podcasting and social audio’s explosion onto the scene this year, there are endless new opportunities for brands. So, is the future all talk?

- With the impact of the pandemic likely to be felt this year and far into the future, we share our predictions for key trends in 2021.

- With the impact of the pandemic likely to be felt this year and far into the future, we share our predictions for key trends in 2021.

- Many believe that the pandemic has ushered in a kinder, more conscious society. Brands will need to respond with marketing that is human-centric. But what does that mean?

- As the US’s election night turned into election week, who were the winners? And what impact did media spend have on the result?

- The ANA’s Masters of Marketing went ahead as always last week – but with attendees watching at home. Our US Business Director, Victoria Potter, learned how the industry is responding to a difficult year with authenticity and a human-centric focus.

- The old Upfronts format needed an update so that it aligned more closely with the current media landscape. Is it finally happening?

- AT&T has acquired multiple companies over the last few years in order to diversify into the digital advertising market. How is it going?

- The streaming platforms, both old and new, have been a rare success story of the pandemic. What does the future hold now that life is slowly returning to normal?

- The Big Four released remarkable Q2 results last week – but in the context of global economic crisis and a congress antitrust investigation, results this good might not be such a good thing.

- TikTok’s huge audience of young people is making it increasingly popular with advertisers. But now that it is caught up in the tensions between the US and China, can its popularity endure?

- With low media prices and the first signs of economic recovery in many markets, it is a good time for advertisers to increase their share of voice to ensure they are top of mind as consumers start spending again.

- Major advertisers are boycotting Facebook in support of the #StopHateForProfit campaign; what are the implications?

- The coronavirus pandemic could catalyse change to the Upfronts format. But what are the reasons and implications?

- Most agree that advertising will change when we emerge from the coronavirus pandemic into a ‘new normal’ – but how, and what do marketers need to do to succeed?

- Some brands are wary of advertising next to coronavirus-related content, but a nuanced approach will keep your brand safe and help you to take advantage of larger, highly engaged audiences.

- The disruption to global media markets caused by the coronavirus pandemic has caused a sharp drop in demand and therefore in pricing for most media types.