What forces will shape media investment decisions in 2026?
Discover the ten trends that will define media investment in 2026, from consolidation and AI to evolving measurement, retail media and the increasingly urgent need for transparency.
As 2026 comes into view, advertisers are contending with multi-layered pressures - economic and political uncertainty, AI disruption, persistent media inflation, and the relentless fragmentation of media and technology.
That's why ECI's experts have created this white paper, drawing on their expertise and experience to share their top predictions for the media industry in 2026, and support advertisers as they prepare their brands and their investment strategies for the year ahead.
Download ECI's Top 10 Media Predictions to explore our forecasts for the forces influencing the media industry in 2026.