As it claims an ever-growing share of online ad spend, retail media has evolved into a full-funnel channel that reaches consumers from awareness to purchase. But as the opportunities grow, so do the challenges — advertisers must prioritize transparency, trust and rigorous measurement to maximize value.

ECI Media Management’s media performance experts have condensed their deep understanding of retail media into ten must-know insights for media investment strategies for 2026 and beyond.

Download our white paper to explore how to navigate the rise of this increasingly crucial channel and drive smarter, more transparent retail media investments.