Global media inflation is forecast to ease to 3.1% in 2026, down from 3.8% in 2025, according to ECI Media Management's 2026 Media Inflation Report. That would mark the lowest level since 2014, excluding 2020 - the first year of the Covid-19 pandemic. This slowdown reflects both declining headline CPI inflation and a cooling of media investment following several years of high demand.

Covering global, regional and market forecasts, ECI's 2026 Media Inflation Report explores the economic and market dynamics that shape media pricing worldwide. With independent estimates based on rigorous data analysis, it provides advertisers with a clear, unbiased view of market trends - essential for effective media investment planning. 

ECI Media Management's experts have been tracking media inflation since 2012, building an unrivalled understanding of how pricing evolves over time. This depth of insight helps advertisers navigate complex market conditions with confidence, supporting smarter, more transparent investment decisions that drive Higher Media Value.