Global media inflation is forecast to ease to 3.1% in 2026, down from 3.8% forecast for 2025, according to ECI Media Management's 2026 Media Inflation Report. That would mark the lowest level since 2014, excluding 2020 - the first year of the Covid-19 pandemic. 

As advertisers navigate new technologies, shifting consumer habits and evolving economic realities, access to independent inflation forecasts is more critical than ever to support confident investment decisions.

Download ECI's 2026 Media Inflation Report to explore our forecasts and the economic, industry and technological forces shaping media pricing.